What Is An Info-Graphic | Info-Graphic Examples & Benefits

What is an Info-graphic | Info-graphic Examples & benefits

Info-Graphic Examples & Benefits ,An info-graphic is a medium that turns complex information into visuals or a story to more effectively communicate its key points.

Instead of boring readers with a lot of dry information or statistics, marketers can use an info-graphic to send the message in a more captivating way.

An info-graphic combines two of the most important things in marketing: INFORMATION AND GRAPHICS. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. At the same time, they grab the eye and keep users engaged with the content ,Info-Graphic Examples & Benefits.

INFO-GRAPHICS ARE EASILY SHAREABLE SINCE THEY POST TO WEBSITES AS IMAGE GRAPHICS. This allows readers to instantly share them to social media with just a click. The information-heavy nature of an info-graphic also translates into benefits for the brand in terms of authority and authenticity.

INFOGRAPHICS ARE AN IDEAL WAY TO COMMUNICATE WITH TODAY’S CONSUMERS. Visuals are now the communication method of choice. Studies show that a whopping 91% of buyers prefer visual content to traditional or static media.

VISUAL COMMUNICATION IS MORE ENGAGING AND VALUABLE TO USERS THAN NONVISUAL. Unlike a photograph, however, infographics also offer the opportunity to convey information through text. This can lead to a search engine optimization (SEO) boost and many other benefits that a simple picture cannot provide.

INFO-GRAPHICS ARE VALUABLE TOOLS BUSINESSES CAN USE FOR MARKETING AND SALES. If you have yet to venture into the realm of info-graphics, there’s no better time. Info-graphics have been thriving since 2017, with around 60% of businesses finding them to be effective for marketing and sales purposes ,Info-Graphic Examples & Benefits.

TODAY, INFOGRAPHICS ARE MORE POPULAR THAN EVER. We are still very much a visual society – even more so than two years ago. Three-fourths of the world’s marketers use visuals to get their messages across. Don’t miss out on an important opportunity to grow your brand and expand its reach. Learn all you need to know about how to make infographics (and why you should) here.

Advantages of Infographics

Info-graphics are proven sales tools,Info-Graphic Examples & Benefits when you use an info-graphic to market your brand, product, or service, it can make it instantly clear to potential customers why they should choose you over the competition. Info-graphics are fast and reliable ways to convey information without putting your users to sleep.

  1. More user engagement
  2. Potential to go viral
  3. Subject authority
  4. Better brand value
  5. Increased SEO

1. More user engagement

Info-Graphic Examples & Benefits ,text-based content on your website means better user engagement. The average user’s attention span is just eight seconds. A user can make a judgment about your website in less than two. An info-graphic could provide the visual intrigue your website needs to decrease bounce rate. Info-graphics are pleasing to the eye and make a user want to stay on your page longer.

2. Potential to go viral

The shareable nature of an info-graphic leads to the possibility of going viral through social sharing “Info-Graphic Examples & Benefits”, If your info-graphic has particularly poignant statistics or information, you may find it spreading like wildfire across the Internet. Make sure to put a watermark with your brand name on the info-graphic for credit. Keep in mind that info-graphics can also work as clickable links. Connect your info-graphic with a link back to your website to help bring more users in.

3. Subject authority

Info-Graphic Examples & Benefits ,An info-graphic is traditionally chock-full of verifiable information. Companies can create info-graphics based on original research or using a conglomeration of existing studies. Either way, the information grouped together can show the company values data and is an authority figure in its niche. (Establishing authority is especially important for companies in the Your Money Your Life industry, thanks to the Google E-A-T update.

4. Better brand value

Brand value relates to reputation. The better a company’s reputation, the more money customers are willing to spend on its products. Boosting brand value takes establishing a reputation of excellence in your niche. Info-graphics can help you get there. Publishing unique and original info-graphics can boost brand value by showing your knowledge on a subject and proving your commitment to adding value to customers’ lives ,Info-Graphic Examples & Benefits.

5. Increased SEO

Info-graphics can help SEO in a number of ways. Your website benefits from adding high-quality visuals to go along with text content. Since an info-graphic is both a visual and content, however, you get the added advantage of text-related SEO. You can infuse your info-graphic with keywords and high-quality links to amplify your SEO efforts.

Infographics are highly effective visual communication tools. They do not require the money or resources it takes to create other forms of visuals, such as video content, yet they can deliver extraordinary returns on investment (ROI). Infographics, when done right, can demonstrate to your customers that you are a brand that wants to engage with users, spread accurate information, and keep them informed. The benefits of using infographics can translate into more leads, lower bounce rates, and more conversions.

Do Infographics Really Work?

Info-Graphic Examples & Benefits ,Some business owners have misconceptions about the effectiveness of info-graphics. This is largely because, in the past, info-graphics weren’t nearly as effective as they are today. Most early versions of info-graphics were very low quality and poorly executed. Combined with fewer opportunities for social sharing, this led to many companies writing off info-graphics as a waste of time. Today, however, everything has changed.


  • 84% of companies that use info-graphics say they are effective
  • 76% of marketers believe info-graphics are essential business tools of the future
  • Visuals can improve retention rates by 400%
  • Info-graphics are 61% effective at teaching readers and helping them retain information (more effective than commercials, articles with images, and blog posts)
  • 57% of people asked say info-graphics made them think deeply about a subject
  • 46% said info-graphics influenced their decision to purchase a product or service
  • 50% of consumers have a favorable view of info-graphics

The state of infographics today, two years after the study, is even better than it was in 2017. The infographic isn’t going anywhere. If you’re one of 44% of businesses who still say they are unfamiliar with infographics, you could be missing out on an enormous marketing and sales opportunity. Don’t waste another day. Learn how to make your own effective infographic here and now.

How to create Stunning Info-graphics?

Info-graphic creation is not as hard as many people believe. Thanks to tools such as info-graphic makers and info-graphic design templates, creating your own original info-graphic is simple. You can create a compelling visual in minutes with the right resources. If you don’t feel confident in your ability to create an info-graphic yourself, a digital marketing firm can help. Info-Graphic Examples & Benefits.

1. Craft your concept

What will your infographic say? The focus of your infographic should be to deliver valuable, desired information to your brand’s target audience. If you are an SEO agency, for example, your infographic could cite SEO statistics or walk users through the steps of conducting an SEO audit. Look at keywords, buzzwords, and your customer personas to decide what information your customers would value.

2. Gather information/content

If you’re really trying to boost brand authority, consider investing in original research to use in your info-graphic. Otherwise, the topic of your info-graphic could be more general knowledge, a how-to guide, or a collection of facts or statistics you gathered from reputable sources (with citations).

3. Select a template

Info-Graphic Examples & Benefits ,You will need to enter your information into an info-graphic maker or template. Luckily, these tools are now available online, for free. Simple to use info-graphic creators enable you to customize your design’s colors, layout, and information to turn it into a visually stunning final product.

You have the power to choose whether you want to keep your info-graphic simple or go the extra mile to make your info-graphic stand out. You can create the info-graphic yourself using a template or hire a graphic designer to make it truly stunning. Hiring someone to help you can lead to original artwork or animations, along with a professional and polished look that will set your brand apart from the competition. Work with your team to determine your budget for your info-graphic. Then, go from there Info-Graphic Examples & Benefits

Infographic Maker Websites

If you want to easily create a custom infographic for your website or a blog post, go with an infographic maker websites. Many sites offer free infographic templates that are simple to fill out and publish.

  1. Canva.com
  2. Visme.co
  3. Venngage
  4. Piktochart
  5. Vizualize.me


1. Canva.com

Canva’s infographic creator is free to use and can help you design one in minutes. You don’t need to work with complex design software; Canva has an enormous base of templates and illustrations built-in.

2. Visme.co

Visme.co offers fun and innovative tools for building infographics and other types of visual communicators. It offers hundreds of infographic templates and millions of photos. You can sign up for free, but some premium features cost money.

3. Venngage

Venngage is a paid platform for creating infographics from scratch unless you are a student. It’s a worthy investment, however, thanks to its simple use and exceptional end products. You can tailor your graphic according to its topic and your industry.

4. Piktochart

Piktochart is a simple, intuitive tool with hundreds of templates that make infographic creation easy. The website walks users through each step of the process, from choosing your template to sharing it online. It’s free to use.

5. Vizualize.me

Info-Graphic Examples & Benefits ,Visualize.me is a great choice if you’re interested in creating infographics for additional purposes beyond marketing or sales for your business. If you want to visualize your professional résumé, for example, this website can help you do so for free.

It’s easy to build a beautiful, information-rich infographic thanks to modern technology. All you need to do is pick a topic, choose a template, fill it with data, and click create. You have the option to get even more creative with your design using premium packages or help from an expert. However, you can get started with making infographics immediately on one of these five websites.

Best Real-Time Infographic Examples

Info-Graphic Examples & Benefits ,If you’re like most people, you’re a visual learner. We know it’s helpful to see examples of info-graphics that shine. We’ve compiled a list of our top three favorite info-graphic examples to show you what your customers are expecting. You can learn tips and tricks from admiring the successful info-graphics of your competitors and established brands.


A Well-Balanced Blog. We chose this info-graphic mainly for its creativity and attractive visuals. LinkedIn combined blogs with food groups to create a fun and engaging info-graphic on what ingredients a good blog should contain. The info-graphic has a ton of valuable information for business owners and marketers that want to succeed at blogging, but it breaks it down into more easily digestible chunks.


Info-Graphic Examples & Benefits ,this Cow Illustrates 8 Business Models. This info-graphic breaks down a complicated topic using a simple (and amusing) cow analogy. It uses simple visuals of cows and dairy products to grab attention, along with tidbits of information to drive the point home. This is a great example of how an info-graphic can explain a complicated subject using simple and intriguing visuals.

Spinx Digital:

Common Web Design Languages, What They Do and Why You Need Them. Our very own info-graphic uses attractive colors and images to make it easy to read, along with 11 clearly defined points that are easy to skim. We convey important information about how to redesign a website without getting too wordy. Then, we go into more detail in the blog below the info-graphic. Info-Graphic Examples & Benefits.

Info-Graphic Examples & Benefits ,Make your own info-graphic – one that’s worthy of ending up on someone’s best examples list. It’s as simple as coming up with a great idea for an info-graphic and using an online template to bring it to life. Getting started with info-graphics is easy and highly rewarding. Your business can reap benefits to its reputation, brand awareness, and brand value through smart and consistent use of info-graphics. Don’t wait for your competitors to do it first. Attract the right kind of customer attention with custom info-graphics.

“Frequently Asked Questions”

Can you post in more than one place?

One of the reasons info-graphics and charts are so hot right now is because of Pinterest, the social media site where you can “pin” interesting content on boards that you create, name, and organize.

Does it fit into your brand?

If you’re a B2B marketer and you want to create an info-graphic that adds value and promotes your brand, make sure the content makes sense coming from you.

Will your infographic topic be relevant in 1 year? 

In the content marketing world, this is called “evergreen” content. The value of the content lives on for a long time.

Are you challenging your audience?

Does your infographic make your audience rethink conventional wisdom? Does it challenge your audience’s beliefs, behaviors and belongings?

Got a question? We’re here to answer you! if you don’t find your answer here, drop us a line on our Social Pages.

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