Quora To Drive Traffic, You wondering how to use Quora to drive traffic to your blog or website? When we started out asking and answering questions on Quora (5 years ago!), it was very much something we did for the fun of it, but if very quickly turned into quite the surprise; we wasn’t just getting traffic back – but I was getting very high-quality traffic!
In this blog post, we going to show you how to use Quora to drive traffic to your website.
What is Quora?
is a question-and-answer platform/social network where anyone can ask questions to be answered by other users, or answer questions that others are posting on the platform. Questions range from personal to highly technical, with all kinds of topics covered.
If you’re unfamiliar with Quora, it’s basically a Q&A platform – remember Yahoo! Answers?
It’s similar to that, only much, much better.
Quora have managed to build a great community of people, where you can find amazing, truthful answers to all kinds of questions. Sure, you’ll also find some spammy or just plain bad answers – after all, everyone can use and join! – but generally, you’ll find some really great answers to your questions if you look for them: from personal life stories to motivate you to technical SEO advice and everything in between.
source of long-term traffic
As we mentioned earlier, when I first started using it, it was more for the fun of it; it’s a dangerous place, this Quora. You might find yourself reading a question about how to create the perfect Facebook Ad and next thing you know, it’s 2 hours later and you’re close to tears, reading about people’s first loves.
Anyway, after spending some time reading questions and answers on the popular platform, we decided we was going to start answering too.
we didn’t think too much of it in the beginning, but just a week later, when I checked my analytics, we was blown away – not only did I already start getting traffic from Quora, but all of the traffic from Quora was of very high quality.
They spent upwards of 5 minutes on my website and, most importantly, they took action – they downloaded freebies, they browsed the website at length and so on.
And the benefits to using Quora don’t end here; for one, it’s a great .
The questions you answer don’t disappear after a few days; in fact, many questions last for years and they’re constantly updated with new answers.
establish your authority in your niche
Quora can also help establish your authority in your niche.
As you help people with thoughtful, educational answers, you will grow your profile and your authority with it. People will see you as someone who knows what they’re talking about and who is also willing to help.
Coming back to how to drive traffic with Quora, I want to share with you what I’ve learned using Quora – and how you can get started as well with this platform, with a focus on how to drive traffic:
1. Create a brilliant bio
6 Tips How To Use Quora To Drive Traffic, No matter which social media platform you’re using, a great profile is always essential. Quora is somewhat unique in that you can’t create a profile for a brand in most cases, only individuals. You’ll need to identify who in your organization will be posting answers.
Quora shows the first 50 characters in your profile as a tagline above each answer you give. It’s a good idea to include your company name here, so readers can see where you come from. Your full bio can also include clickable links. While it’s essential to use these links sparingly, they help drive traffic back to your most useful website-based resources.
If your brand focuses on multiple niches, create topic-specific bios. For instance, you might have one bio that demonstrates your expertise as a healthcare marketer and one where you thrive as a personal trainer. To create topic-specific bios click on your profile page. In the right-hand side, you’ll see the Knows About column.
Next to each topic you choose, you’ll be able to describe your experience in that area. Once you’re finished proving that you know your stuff, fill out the rest of your Quora profile with:
- Your interests: Make sure they relate to your business or specialist area.
- A detailed “About Me” section: Include information that shows your thought leadership. Add links to your website (sparsely) if it means you can offer greater context.
- Your employment and education credentials
- Your location or the cities that you visit regularly
- An eye-catching profile picture. A clean head and shoulders shot is often the best choice for professionals.
A complete bio helps you to get found on Quora and it also makes you seem more credible when you answer. 6 Tips How To Use Quora To Drive Traffic
2. Track relevant topics with notifications
6 Tips How To Use Quora To Drive Traffic, One of the best ways to use Quora for marketing is to conduct research.
You’ll be able to learn about what people in your industry are saying, track topics and have questions sent to your inbox. To begin, type a keyword into Quora’s search box that you want to follow.
Quora delivers a list of autocompleted topic suggestions for you to explore. When you click through to a topic page, you’ll also see another list of related topics at the side.
Hit the Follow button to start following a topic. You’ll also need to make sure that your email notifications are set up correctly if you want to get alerts. Go to your Settings page and click on Emails & Notifications. You’ll be able to choose the frequency and types of emails you get from Quora.
3. Find the right questions to answer
6 Tips How To Use Quora To Drive Traffic, An essential part of learning how to use Quora for marketing involves knowing which questions to answer. There are millions of queries floating around on the platform today. However, not all of them will deliver value for your business.
After all, you want to show people that you’re an expert in a specific space.
One of the easiest ways to find relevant questions is to type a keyword into the query box at the top of the platform and select Search. Once you’ve brought up a list of questions, filter your results to queries from the last month or so. You’ll want to focus on topics that are relevant right now both to get visibility and add your authoritative voice to completely new discussions.
To get the most out of your Quora marketing strategy and build brand presence:
- Choose topics that fit your business: Look for terms that you’ve written about recently, or a problem that your product/service solves. Any question that you answer with meaningful stats and case studies is excellent for social proof.
- Find threads with a lot of upvotes: When you’re browsing through Quora, you’ll see an Upvotes section under each question. Threads with a lot of upvotes often have the most views. If you give an insightful answer, it may get thousands of views a day.
- Answer new questions too: Don’t focus exclusively on the most popular queries. You’ll have a greater chance of filling your profile with evidence of your knowledge if you answer new questions early.
4. Answer questions with passion and authority
6 Tips How To Use Quora To Drive Traffic, Once you’ve found questions that are relevant to your business, make sure that your answers stand out. One or two sentences on “How to use Pinterest” won’t impress anyone. However, an insightful response with links to relevant content on your blog, case studies and statistics demonstrates your thought leadership.
Remember, show your passion for the topic and don’t be afraid to let your brand’s unique tone of voice shine through. If you’re trying to appeal to a younger audience, you might even try Quora’s version of emojis.
One of the easiest ways to construct a fantastic answer is to pull snippets from the content you’ve already created. Grab a crucial quote from a recent article and expand on it, complete with a link back to your site.
5. Connect with other Quora users
Quora isn’t just a search engine; it’s a social media platform. That means you need to be “social” with it. When learning how to use Quora for marketing, don’t forget about the importance of engaging with potential leads and customers.
Like most social channels, Quora allows users to communicate directly with other people. For brands, this is a great way to enrich your relationships with customers. On Quora, you might even find that people are asking questions about your specific product or company. Who better to answer those queries than a leading employee of your business?
6 Tips How To Use Quora To Drive Traffic Find people to connect with by:
- Tracking the top answers and followers of relevant topics
- Creating and contributing to boards that cover topics in your industry
- Sharing content outside of Quora that links back to your solutions in the platform
Quora is an excellent way to address any concerns or queries your customers have too. According to Sprout Social data, 55% of people call brands out to get a response or resolution. Find people talking about your company and respond to them in a meaningful way. The more value you give, the more likely it is that you can turn unhappy clients into advocates.
6. Review your analytics constantly
6 Tips How To Use Quora To Drive Traffic, When you run any other social campaign, you use tools like Sprout Social and native analytics to track your results. The same rules apply to your Quora marketing strategy.
Being active on Quora is an excellent way to build credibility and thought leadership. The more answers you give, the more your presence and reputation will grow. However, you’ll also need to find out exactly what kind of impact your efforts are having. That way, you prove the ROI of your Q&A sessions.
On your Quora page, you can review all of the analytics for the questions you’ve answered. You’ll be able to track everything from how many people viewed your response, to how many upvotes you got. What’s more, when you add a tracking link to your answers, you’ll also have a way to measure how many valuable click-throughs you’re getting too.
With this information, you’ll see which questions are generating the most value for your brand. That makes it easier to determine where you’re going to continue sharing your knowledge in the future.
It’s time to start marketing on Quora
6 Tips How To Use Quora To Drive Traffic. Learning how to use Quora for marketing is a fantastic supplement to any promotional strategy.
With Quora, you highlight your position as an industry thought leader, drive traffic back to your website and build valuable relationships with customers.
While there are many tricks and tips to grow your presence on Quora, the most important one to remember is that you need to deliver value. Present yourself as a helpful, knowledgeable resource and your customers will flock to you in search of answers.
Do you have a Quora marketing strategy yet? Let us know what’s worked for you in the comments below.
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