Social Media Sites ,whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
Of course, it isn’t only about the size of the social media sites. It’s also whether the social media site is a right fit for your business and you. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage at once?
To make things easier for you, I did some research and compiled information about the 21 top social media sites in 2018. Some will be familiar to you, others might sound foreign to you. It might be worth reading more about the social media sites that might be great for your brand but that you have not explored ,Social Media Sites,
This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
Social Media Sites ,Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
Recently Facebook has lost the trust of millions of its users by allowing 3rd parties to access over 87 million users’ personal data. This is a massive breech of trust and has created a feeling of unrest amongst the social media platform’s audience. So much so that there is now a #deletefacebook campaign where people are completely removing themselves from Facebook and using other networks instead. If you’re concerned about what Facebook is doing with your data, then why not check out my guide on alternatives to Facebook, and see if there’s a better place for you to interact with family and friends ,Social Media Sites.
Social Media Sites ,Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity.
It arrived on the scene much later than Facebook, but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
Tencent QQ (more popularly known as QQ) is an instant messaging (chat-based) social media platform. It became international (with more than 80 countries using it), after it was launched in China.
It can be used to stay in touch with friends through texts, video calls and voice chats. It even has a built-in translator to translate your chats. To find out more, head over to our Chinese Social Media stats page.
This is an all-in-one communications app for messaging and calling (similar to WhatsApp) that enables you to connect with the people of your choice. It was also developed by Tencent in China and can easily work alongside QQ. As per the BI intelligence report, the number of WeChat users are fast catching up with the number of WhatsApp users ,Social Media Sites.
Related article: WeChat keyboard shortcuts
Like QQ and WeChat, QZone is yet another social networking service developed by Tencent. It enables you to share photos, watch videos, listen to songs, write blogs, maintain diaries and so on. It also empowers you to choose the accessories and customize the look and feel of your QZone webpages.
Having been owned by Yahoo since 2013, Tumblr serves as a social media / micro blogging platform that can be used to find and follow things that you like. You can also use it to post anything, including multimedia, to a short-form blog. Moreover, it gives you the flexibility to customize almost everything ,Social Media Sites.
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire. Learn how to grow your Instagram audience.
Read more on Instagram Tools to help you increase social engagement and audience numbers ,Social Media Sites.
This is the ideal social networking platform for musicians and professionals to connect with others in the music industry. It offers different tools to musicians to manage their careers and offers them the right access to their music industry partners and fans ,Social Media Sites.
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 280), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile.
Skype, owned by Microsoft, is one of the most popular communication-based social networking platforms. It allows you to connect with people through voice calls, video calls (using a webcam) and text messaging. You can even conduct group conference calls. And, the best part is that Skype-to-Skype calls are free and can be used to communicate with anyone, located in any part of the world, over the internet.
This multi-lingual social platform, which is available in more than 30 languages, is known for its instant text messaging and voice messaging capabilities. You can also share photos and videos and audio messages, using Viber. It offers you the ability to call non-Viber users through a feature named Viber Out ,Social Media Sites.
Mix is all about discovering new content that you will love. Officially launched in 2018, Mix had a previous life as another well-known platform: StumbleUpon ,Social Media Sites
The network is a news aggregation site that allows you to collect your favorite content. Thanks to browser extensions and smartphone apps, you can easily save favorites, share sites, and more.
The most unique aspect of Mix is the discovery portion. The platform uses machine learning to understand your preferences and recommend hidden gems from all around the Internet.
LINE is a globally available messaging social network that enables you to share photos, videos, text messages and even audio messages or files. In addition, it allows you to make voice and video calls at any time of the day ,Social Media Sites.
This is an image messaging social platform that enables you to chat with friends by using pictures. It allows you to explore news and even check out live stories that are happening around the world ,Social Media Sites.
Social Media Sites ,YY is a major video based social networking platform in China that enables group video chats. In such chats, more than 100,000 members can watch a single person doing an activity. Such an activity can be anything from giving a tutorial video to singing karaoke, which helps the users earn virtual currency that they can later convert into cash.
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Social Media Sites ,This is a photo sharing and visual bookmarking social media site or app that enables you to find new ideas for your projects and save them. So, you can do DIY tasks or home improvement projects, plan your travel agenda and so on by using Pinterest.
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages.Social Media Sites , It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. It boasts over 400 million members ,Social Media Sites.
Social Media Sites ,This instant messaging network is similar to WhatsApp and is available across platforms in more than eight languages. However, Telegram has always focused more on the privacy and security of the messages you send over the internet by using its platform. So, it empowers you to send messages that are encrypted and self-destructive. This encryption feature has only just been made available for WhatsApp, whereas Telegram has always provided it.
This is a music-focused social networking site and provides an interactive and user-submitted network of friends. It also provides blogs, groups, personal profiles, pictures, videos and so on ,Social Media Sites.
“Frequently Asked Questions”
Yes. While not in the Instagram app itself, there are several tools out there such as IGExport and Phantombuster that will let you export your Instagram followers into a .csv file.
While Instagram once held this coveted position, the platform’s growth has tapered off for a while. In fact, its US user growth rate dropped to 6.7% in 2019. Meanwhile, TikTok saw a 97.5% increase in its US user base. Granted, these numbers will decline as the hype dies down, projections still show that the platform will continue to see a double-digit growth rate in the coming years.
In 2019, An average social media user spent around 2 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic
Based on user count alone, Facebook continues to be the highest popular social media platform. It had garnered 2.6 billion monthly active users by Q1 of 2020.
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