- Can You Earn Money on Instagram?
- How to Earn Money on Instagram?
- Should I Earn Money on Instagram?
- Instagram Success Stories
- #1. The Fifth Watches – How to use time to your advantage
- #2. Herschel Supply Co. – Living (and sharing) the dream
- #3. GoPro – Camera versatility at its finest
- #4. ErinCondren – Don’t judge an offline book by its cover
How To Earn $4000 A Month, As of June 2018, Instagram reached the 1 billion monthly active users mark. While it got its early start as a photo sharing app, it’s transformed into a business platform. Millions of entrepreneurs and influencers are taking advantage of its selling power, from service providers to nonprofits to dropshipping ecommerce business owners.
You may be asking yourself: How do people earn money on Instagram? Can I pull it off myself? How is selling on Instagram different from other types of ecommerce business?
In this article, we’ll look at a few tactics you can start using today, so you can join the ranks of successful entrepreneurs who earn money from Instagram in 2020.
Can You Earn Money on Instagram?
Absolutely. As long as you have some beautiful and creative images to use, you can spark the attention of Instagram’s millions of users.
Now you might be thinking: Right, I get that it’s possible, but how the heck do I start?
To start, here are a few ways you can earn money on Instagram:
- Focus on sponsored posts for brands that want to reach your audience, making you the perfect medium to do that.
- Become an affiliate and earn money by selling products that belong to other brands.
- Sell your own products, which could be physical or digital products, or even a service. Basically, you can sell the same way as any ecommerce business environment.
- Sell your photography.
The enthusiasts of this platform are always looking out for new ways to earn money from Instagram.
Don’t worry, we’ll unravel the mysteries of this whole process in detail, along with some success stories from Instagram. How To Earn $4000 A Month.
How to Earn Money on Instagram?
Instagram is ideal for selling products that photograph well.
If you have some photography skills, you’ll have a huge advantage for the platform. Bonus points if you’re photogenic yourself and want to bring some extra life to your product photography.
Here are 5 business models to earn money on Instagram:
1. Become an influencer and earn money from sponsored posts.
If you can reach coveted influencer status, you can use your Instagram profile to promote all kinds of products from all kinds of brands..
If you’re not familiar, an influencer is someone who has built a reputation and loyal following by sharing regularly on their social accounts. They have a good following and they’re able to convince their audiences to jump onto trends and buy certain products.
They have this power because they’ve spent a lot of time building trust and relationships with their audience.
Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. To get to this point, you need to have a big size and reach of your Instagram account, as well as regular posts that generate strong engagement from your followers. How To Earn $4000 A Month.
Top influencers earn thousands of dollars per sponsored post. Keep in mind that it takes a long time and a lot of hard work and talent to get to this point. It’s attainable for sure, but earn sure you manage your expectations if you choose this route.
As an influencer, it’s extremely important for you to know your audience. You need to understand who those people are – their interests, values, needs, and wants.
This way, you know which brands would best fit them. If you’ve switched to an Instagram business account, you can research your audience stats a bit more through your Instagram Analytics report.
If you’ve created a noteworthy online presence, chances are big brands will reach out to you. But as you’re building, you also find brands yourself that you think match your personality and values the best.
Reach out to them directly (through Instagram or through their websites) to try to negotiate a deal. You can also list yourself on an influencer marketplace to increase your chances of being found by a big brand.
As an extra tip, be careful not to lose the trust of your existing audience in the process of making money from sponsored posts. It’s always a good idea to use an Instagram hashtag that tells people it’s a sponsored post (something simple like #sponsored or #ad).
2. Become an affiliate and earn money selling other people’s products.
You can sell other people’s products and get a cut. There are loads of people who earn money from Instagram through affiliate programs.
The difference between an influencer and an affiliate is that an affiliate is working towards making sales for the partnering brand in exchange for a commission. On the other hand, the influencer is mainly aiming to create awareness.
Affiliates earn money through a trackable link or a promo code to earn sure that you know exactly which sales came directly from your posts. How To Earn $4000 A Month.
Create engaging posts so you can promote the products without being pushy. Since you can only have one link on your Instagram bio, you might want to connect a landing page to your affiliate link. In each post, include a caption that tells people they can buy the product via the link in your bio.
At first it may sound like a tough game, but affiliate marketing has a lot of potential if you plan on growing. You can expand your presence by including a website and/or other marketing or social media channels.
Check out our list of eye-catching Instagram post ideas from successful brands for you to take inspiration from.
3. Sell poster photos and other virtual products.
Instagram is all about the visuals. That’s why beautiful products and photos will get more sales.
You can sell poster photos, paintings, drawings, animations, videos, and other image or video-based virtual products. On each post, refer readers to visit the link in your bio. This is another popular way that people earn money from Instagram.
If you think you take high-quality pictures, there’s a chance that you can get paid for it. Once you snap some great shots, use the best photo editing apps for phones to get the most out of the photos that you take. Try to be original, creative, and fun when you’re taking pictures. Those will get way more attention than boring ones.
You can use Instagram to promote your photography portfolio using relevant Instagram hashtags. How To Earn $4000 A Month.
4. Sell your own physical products.
You can sell any physical product that you make yourself or buy from suppliers. This conventional ecommerce retailing usually requires stocking some inventory, meaning you’d need to spend some startup capital to buy your products.
You’ll also need a place where you can keep the products, like a spare room at home or a rented storage space. This is especially true if you plan on saving money by buying products in bulk. You’ll need a place to keep everything before they’re ordered by and delivered to customers.
As of July 2020, you can sell products directly on Instagram by setting up an Instagram Shop. Just tag products in your Instagram images and you can lead your Instagram followers to your product pages, where they can buy your stuff in one fell swoop.
Here’s a guide to building an Instagram Shop.
Or, if you’re looking for tips that will help you to sell on Instagram, check out these Instagram tips that will actually work.
5. Sell dropshipped products.
Dropshipping is a business model you can use to run your store without ever holding any inventory.
Once you’ve made a sale, your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products. Phew.
This works in a similar way to our previous idea of selling products on Instagram to earn money. The only difference is that you won’t need to store any inventory. With dropshipping, you can experiment to find the niche products that would sell well, without wasting startup capital.
You can easily set up a dropshipping store with Shopify’s ecommerce platform (which is free for 14 days) and Oberlo’s forever free plan dropshipping app.
Should I Earn Money on Instagram?
The numbers behind Instagram are staggering, and the platform is catching up with Facebook’s growth.
While Facebook has 2.07 billion monthly active users, Instagram’s growth has reached 1 billion users over 9 years in 2019 since its launch in 2010.
With Instagram constantly growing in popularity, it’s no surprise that Instagrammers are becoming an unstoppable force. They’ve figured out ways to earn money on Instagram, and cash in on the pictures that they take.
If you want to earn money with Instagram, check out these mind-blowing stats:
1) 1 billion users are active every month. That’s almost three times the US population.
2) 500 million users are active every day. Almost double the US population.
3) In 2017, 70.7 percent of US businesses (21 million) use Instagram. With 30 million businesses (both large and small) in the USA.
4) 50 percent of Instagram users (500 million people) follow at least one business account.
5) There are 2 million Instagram advertisers every month.
6) Time spent on Instagram increases by 80 percent every year.
7) 500 million Instagram accounts use Instagram Stories every day.
8) Instagram users by age:
- 18 to 29 years old: 59 percent
- 30 to 49 years old: 33 percent
- 50 to 64 years old: 18 percent
- 64+ years old: 8 percent
9) Instagram users by gender:
- Female: 38 percent
- Male: 26 percent
- Other: 36 percent
10) Instagram posts with location tags get 79 percent more engagement.
11) Photos with faces get 38 percent more likes.
12) User-generated content has a 4.5 percent higher conversion rate.
Instagram Success Stories
You can learn from others’ experiences from case studies and success stories like those below.
Foster a specific niche lifestyle and start selling products that you’re passionate about. It can be any passion, hobby, or anything that you want to share with others. Just do what you do best.
With apps that connect social media platforms with your ecommerce site, the seamlessness is even better. Shopify comes with Instagram Business Account integration, which makes the whole process of using Instagram for business even simpler.
Let’s look at some brands that integrate Instagram marketing with their ecommerce store. How To Earn $4000 A Month.
#1. The Fifth Watches – How to use time to your advantage
- The Fifth Online Store
- The Fifth Instagram Feed
It’s literally just a watch.
Jewellery for your wrist.
It’s not really for telling the time anymore.
Isn’t that what your mobile is for?
If you’re having trouble justifying the purchase of a new timepiece, earn a quick visit to the Fifth’s Instagram account and all your doubts will disappear.
The Fifth is a new kid on the ecommerce block. Their range was first released in November 2014, and they’ve been selling out ever since.
The Fifth is selling a feeling, not a product.
It’s the feeling you get when you know you’re better than everyone else.
Because you have something desirable, enviable – exclusive.
The Fifth are selling you the chance to be a part of something special.
Only the fifth of each month
Only for five days.
That’s the only time you can purchase one of The Fifth’s beautiful watches.
If you’re lucky enough to get your hand on one of these gems, you’re gonna flaunt it.
And what better way to prove to everyone that you were a part of the exclusive community of Fifth watch owners, than by posting a super-hipster pic of your watch on Instagram to score a whole stack of “ohmygod it’s so amazing #want’ comments from all of your friends who’ve never heard of The Fifth before.
Almost all of the Fifth’s content is user generated – prepared by their loving customers for a collection of new potential customers.
Their followers are acting as unpaid marketing employees, because The Fifth is exclusive – and everyone wants to prove they’re a part of it.
Now to the inner workings behind the Fifth.
Why is this brand popular?
Their Instagram game is like clockwork (sorry – it had to be done).
Richard Lazazzera, writing for Shopify, has a few tips for those looking to dominate on Instagram.
- Use the right hashtags for your products and audience
- Use the right filters (tip: natural works best)
- Post when your users are online
- Steal your competitor’s followers
- Earn use of sponsored posts or product reviews
Lay these tips over The Fifth’s Instagram page and it’s obvious why they’re selling more watches to twenty-somethings faster than Macca’s move hashbrowns on a Saturday morning.
#2. Herschel Supply Co. – Living (and sharing) the dream
- Herschel Supply Online Store
- Herschel Supply Instagram Feed
Herschel Supply Co. is a brand that takes its customers on adventures.
No destination is off limits.
Herschel’s Instagram feed for the hipster gone wild.
There are bearded men.
There are braless babes.
There are flatlays. Oh #flatlays.
Herschel Supply Co. are nailing the Instagram marketing rule of success – sell the lifestyle, not the product.
Travel, adventure and exploration are much more interesting than bags.
Inspiring your audience doesn’t mean you have to jump on a plane and travel to an exotic location. You just need to create a sense of aspiration from your images.
Herschel’s grams aren’t designed to urge their audience to embark on an eight day hike of the Grand Canyon. And yet that’s where photos are taken with their bags.
For a more economically viable option, create a user generated Instagram campaign. Incorporate an automated email into your post purchase email series urging your customers to post a pic of them using your products, with your own #catchybrandhashtag.
Herschel’s #welltravelled campaign has lead to a serious influx of incredible audience driven content.
You can monitor the other hashtags your customers and followers use on a regular basis to pinpoint groups of new potential followers, and to determine the interests and beliefs of your target audience to inform the future development of your products, and your marketing messages.
Jump on that hashtag bandwagon and pick up a following of like-minded ‘grammers on your adventure.
#3. GoPro – Camera versatility at its finest
- GoPro Online Store
- GoPro Instagram Feed
A picture can speak a thousand words.
1962 pictures can generate 6.3 million followers.
Instagram and GoPro go together like heli-skiing and denied travel insurance claims.
GoPro is a household name, which generated a staggering $1.4 billion revenue in 2014 alone.
Taking shared content experiences to the next level, GoPro taunt their 6 million followers with the most awe-inspiring images from around, on, over and across the world.
We’ve already taken a deep dive into the beauty of GoPro’s user generated content. If you haven’t already, you need to give this article a read:
“The story behind GoPro’s radical user generated content marketing strategy”
The average featured GoPro Instagram photo or video has a minimum of 200,000 likes.
To get your ‘gram on GoPro’s Insta page, you have to upload the shot to their website first, and of course, GoPro’s website doubles as their online store.
These Instagrammers can’t help but indulge in some window shopping.
Potential customers can check out new products, or purchase cameras and accessories as a direct result of an Instagram upload.
Gnarly moves GoPro.
Go you, GoPro!
GoPro’s Instagram feed is carefully crafted to encourage sharing.
Photos and video footage can be tagged using the #GoPro hashtag for the chance to be featured as the GoPro photo or video of the day.
Winners get a discount on products, further circulating their social media activities back to their website. This relatively miniscule financial commitment from GoPro results in an exponentially extreme sharing of content related to the GoPro brand – which in turn gives the business a chance to meet huge swathes of new potential customers.
User generated content contests require a tiny little product or promotion commitment, but the potential benefits can reap real financial rewards. If you’re struggling to find a way to integrate your Instagram marketing with your ecommerce site, just swing over to GoPro’s page and watch the professionals in action.https://www.instagram.com/p/31zt2frfza/embed/captioned/?cr=1&v=7&wp=658&rd=https%3A%2F%2Fwww.gorilla360.com.au&rp=%2Fblog%2Fecommerce-instagram-marketing#%7B%22ci%22%3A0%2C%22os%22%3A4907.294999997248%7D
GoPro don’t just sell cameras, they create memories by reaching their audience based on the personal perspectives of their customers.
#4. ErinCondren – Don’t judge an offline book by its cover
- Erin Condren Online Store
- Erin Condren Instagram Feed
I have a bone to pick with Erin Condren.
I bought a planner for 2016.
I was happy with my choice.
And then I discovered Erin Condren Designs.
She’s responsible for making stationary both desirable and customisable, and dammit I wish I’d discovered her in December, not February.
FAQ How To Earn $4000 A Month From My Instagram Account??
Can you Earn money on Instagram?
Creating sponsored posts for brands that want to get in front of your audience.
Becoming an affiliate and making a commission selling other brands’ products.
Creating and selling a physical or digital product or offering a paid service.
Selling licenses for your photography or videos.
How much do Instagram influencers Earn?
Micro-influencers. Accounts with less than 10,000 followers. A recent study showed these accounts made $88 per post on Instagram.
Middle-tier influencers. Accounts with between 10,000 and 100,000 followers can earn around $200 per post on average.
Top-tier influencers. Accounts with between 100,000 and one million followers can expect to esrn about $670 per post. The price can greatly vary in this tier.
Influencers with more than one million followers can earn varying prices as well. For example, Loki the Wolfdog (@loki) has 2M+ followers and can earn between $3,000 and $6,000 per post, according to an Instagram Money Calculator.