- Edit photos before you post Instagram Content.
- 4. Set a regular posting schedule.
- 5. Curate some of your Instagram Content.
- 6.Use a consistent, platform-specific brand voice.
- 7. Write engaging, shareable captions for Your Instagram Content.
- Clever or Witty Comments
- Calls to Action
- Relevant Emojis
- Buy Instagram Followers
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Instagram Content It’s no secret that business opportunities are quickly growing on Instagram thats why you should apply Instagram Content to your marketing campaign. In fact, approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform. And, while Instagram hasn’t reported its current number of business users, the platform reportedly hosted more than 25 million of these accounts in late 2017.
As the platform continues to grow and develop more interactive features, such as Instagram Stories and Instagram Live, businesses are regularly using it as a tool to humanize brands, recruit future employees, showcase products and company culture, delight customers, and generate new business.
But here’s the deal: Unless you’re famous, it’s really hard to amass a huge following on Instagram without some hard work.
Luckily, there are a few things you can do right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It’s all about knowing where to invest your time and effort.
Let’s discuss a few strategies that will help you gain those followers, from creating a follow-worthy Instagram profile, to using contests, to staying true to your brand. Whether you’re gathering your first 1,000 followers or you just want 1,000 more, keep reading.
- Create and optimize your profile.
- Designate a content creator.
- Follow photography and editing best practices.
- Set a regular posting schedule.
- Curate some of your content.
- Use a consistent, platform-specific brand voice.
- Write engaging, shareable captions.
- Optimize posts with relevant hashtags.
1. Create and optimize your profile.
First things first before Instagram Content: customize your Instagram profile to make it look good, tell your potential followers who you are, and give them a reason to follow you.
How? Start by making sure your username is recognizable and easily searchable — like your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.
Setting Up Your Account
Step 1. Make sure to add your full business name to the “Name” fielding the “Options” section. To find “Options,” tap the three lines in the top right corner of the IOS app, followed by “Settings” which will appear at the bottom of the screen next to a gear. If you’re on Android, tap the three dots in the corner. Your business or name will appear under your profile picture and under your username in search.
Step 2. Make sure your profile is public. To make your profile public, open Instagram, open “Options,” and make sure “Private Account” is turned off.
Step 3. Choose a profile picture that’s on-brand with your other social networks, like your company logo.
Step 4. Fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you’re about and gives them a reason to follow you. Include who you are and what you do, and be sure to add a hint of personality.
Here are a few examples for inspiration:
- @Cocacola: “Taste the Feeling.”
- @McDonalds: “I’m Lovin’ It.”
- @CalifiaFarms: “Something different, something better. Let us show you what plants can do.”
- @Staples: “We help teams find fulfillment in Worklife by connecting people, ideas and solutions.”
Step 5. Add a link to your bio to make it easy for people to go straight from Instagram to your website if they want to. The space allotted for URLs is precious real estate. When you receive 10,000 followers, you can add swipe up links to your Instagram Stories. Until then, your bio is the only place within Instagram where you can place a clickable link, so use it wisely. We recommend using a shortened, customized Bitly link to make it more clickable.
Step 6. Finally, enable notifications so you can see when people share or comment on your photos. This’ll let you engage with them more quickly— just like a lot of companies do on Twitter. To enable notifications, go to “Options” and then “Push Notification Settings.” Select “From Everyone” for every category.
A word to the wise: We don’t recommend you link your Instagram account to Twitter and Facebook so your Instagram posts are automatically published on those other accounts. Post types are different.
2. Designate a content creator.
Just like there should be one (maybe two) people managing your other social media accounts, there should only be one or two people managing your Instagram account. If possible, choose someone who has experience using a personal Instagram account, and therefore “gets” the platform — and be sure they know all the handy features Instagram has to offer.
If you work for a large organization, you might find that a lot of people want to have a say in what’s posted. That’s when an organized request or guidelines document comes in hand. This document should inform people how to request a post on your Instagram account, when, the value of the post, and why.
3. Follow photography and editing best practices.
On Instagram, post quality matters. A lot. Your Twitter followers might forgive a few bad tweets, but a bad photo on Instagram is a big no-no.
Fortunately, you don’t have to take a photography course to be a good Instagram poster — nor do you have to practice for weeks before you start. But you should get familiar with basic photography tips and photo editing apps.
Photography Best Practices
Since Instagram is a mobile app, chances are, most of the photos you post to Instagram will be taken on your mobile device. That’s not just okay; it’s expected. While some brands use professional photography for their Instagram photos, most use smartphones — and that’s the vibe that Instagram is meant for, anyway.
Here are some highlights:
- Focus on one subject at a time.
- Embrace negative space.
- Find interesting perspectives.
- Look for symmetry.
- Capture small details.
- Make your followers laugh.
Edit photos before you post Instagram Content.
Instagram has some basic editing capabilities, but oftentimes, they aren’t adequate to make a picture really, really great. Most of your photos should go through at least one or two other photo editing apps on your mobile phone before you open them in Instagram for the first time.
Additionally, consider creating a cohesive Instagram theme across your feed, so anyone visiting your account for the first time can get a sense for your brand.
4. Set a regular posting schedule.
Once you’ve created and optimized your profile, have someone manning it, and know a thing or two about phone photography and photo editing, it’s time to start posting Instagram Content .
It’s a good idea to have a solid number of great posts up — maybe 15 or so— before you start really engaging people and working down this list. That way, when people visit your profile, they’ll see a full screen of photos instead of just a handful, so they know you’ll be posting great content regularly.
To start posting on Instagram, Over time, you’ll want to build up a backlog of photos for times of need, like the weekends or when you go on vacation.
Keep your target persona in mind when you first start planning out your posting schedule, as that can drastically change your posting timing and frequency— especially if you’re targeting an audience in a different time zone.
Optimizing your schedule for your specific audience might take time and experimentation.
Here are a few of our best practices:
- The very best times to post on Instagram seem to beMondays and Thursdays at any time except between 3:00–4:00 p.m.in the time zone of your target persona. (For a United States audience, your best bet is to combine Eastern and Central time zones, For audiences located outside the U.S., use whichever time zones your target audience uses.)
- Posting at 5:00 a.m. CDT from Tuesday to Friday generates some of the highest engagement. This is because people tend to check their phones when they wake up.
- If you post on weekends, try to do so around 11:00 a.m, CDT on Saturday.
Because Instagram is primarily an app for use on mobile devices, users tend to use the network all the time, any time. According to a recent Pew Research study, a majority of U.S. Instagram users are on the app daily, although many users engage with content more during off-work hours than during the workday.
Some businesses have also seen success with posting at 2:00 a.m., 5:00 p.m., and Wednesdays at 7:00 p.m. Experiment with these to see if they work with your audience.
5. Curate some of your Instagram Content.
Although it’s best to have only one or two people manning your account, one or two people can’t be everywhere at once taking photos. What about that fun sushi night the engineers had last night? Or the event your head of sales spoke at earlier this week?
There’s a whole breadth of content you’ll want to post to Instagram, and more often than not, one person won’t be able to keep track of it all.
One solution? Create a system where you can curate photos and content from members of your team. There are a few ways to do this. One is to create a specific email address for employees to send their photos, short videos, memes, hyper-lapses, and so on.
Just encourage people to put a subject line on these emails so you can more easily sort through the photos they’re sending. While this doesn’t seem like the smoothest way to curate photos, it’s actually the easiest for the people sending you photos— and the easier you can make it for them to send content, the more content you’ll get.
If your team shares a Box or Dropbox account, you could also create a shared folder where people can automatically drop their photos and videos. This just makes a few more steps for the people sending you the content, and not everyone might have that app downloaded on their phones.
6.Use a consistent, platform-specific brand voice.
Photos and videos might be the most important part of your Instagram posts, but captions, comments, and other text should never be an afterthought. If you’re managing a channel for a brand or have more than one Instagram manager, consider developing a consistent voice that humanizes your brand.
This shows potential followers that you are credible and relatable, rather than formal or intimidating.
When developing a voice, you should keep the platform and your audience in mind. For example, many influencers and prominent accounts on Instagram have a very casual voice and style, but still remain professional and on-brand. Once you’ve got your voice down, make sure it stays consistent and natural in your captions, comments, messages and your bio.
7. Write engaging, shareable captions for Your Instagram Content.
Captions are an essential part of your post—the icing on the cake, if you will. Consistently great captions can do wonders for humanizing your brand, winning over followers, and making your content more shareable— thereby giving you more exposure.
Here are a few things you might see in a winning Instagram caption:
- Clever or Witty Comments
- Calls to Action
- Relevant Emojis
Clever or Witty Comments
Some brands and influencers have used clever or witty captions, or even audience-appropriate jokes to further humanize themselves on Instagram.
Our marketing manager says that she loves Netflix’s account and sub-accounts, particularly because of the post captions: “They have such a clear brand voice, and you laugh along with them. They’re in on the joke, just like one of your friends.”
Here’s one example where Netflix makes a meme to describe what it’s like “watching my friends’ stories … [and] hoping to catch a glimpse of myself”:
Netflix’s voice is casual, trendy, and humorous while still staying on brand. In the post above, the caption is funny, authentic, and relatable: who hasn’t flipped through a friend’s Instagram Story with the hope that you’ll be featured?
Calls to Action
Another way to increase the shareability of your caption and engage your followers is to ask questions or have some sort of call-to-action in the captions of your photos. For example, you might say, “Double-tap if you find this funny,” or “Share your story in the comments.”
According to a recent study, certain emojis can actually spike engagement such as likes, comments, and shares on platforms including Instagram.
Adding just a few relevant emojis can add even more personality to your posts. It could also make them even more noticeable on an Instagram feed. In the post below, Danielle Gray, a beauty expert with over 50K followers, (@Stylenbeautydoc) includes witty text with relevant emojis to make the post pop.
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