Ultimate List of Instagram Statistics That You Need to Know

Ultimate List of Instagram Statistics That You Need to Know, Since its launch in 2010, Instagram has rapidly gained popularity at an unparalleled pace. This growth has made it the perfect platform for upcoming talent to get fame and riches. The app has seen a recent boost in its growth charts, thanks to its new feature called Instagram Reels. With the addition of short and engaging videos on their platform, the developers have cracked the code for user engagement. 

As Instagram is a more engaging social media platform than its competitors, it is safe to say that it is also a better place to advertise your brand cost-effectively using Instagram Ads. Lucky for you, we have created the ultimate list of Instagram statistics that you should know to build a successful career through Instagram.

Common Instagram Statistics

Instagram has had quite a successful journey in the past decades. Instagram has become one of the most successful social media and marketing platforms globally. Here is a list of fun facts that will help you understand how much the platform has grown since its inception:

Instagram has a monthly active user base of roughly one billion people.

Being one of the most famous social media platforms, Instagram has achieved a monthly active user base of one billion people. The number of people using Instagram is roughly three times the population of the USA.

59% of Instagram users open the app daily.

Instagram is such an addictive social media platform that most users log in to their accounts daily to see what is new and trending. This shows that Instagram enjoys a healthy user base who are very active on the platform.

25% of smartphone users use Instagram.

The social media giant can lure one out of every four smartphone users to use its app. With this sort of growth, Instagram is well on its way to becoming the most used social media platform soon.

Hashtags are a great tool to increase your profile’s reach on Instagram. Anyone who searches for the hashtag can see your post in their results. Using hashtags strategically can make your posts visible to a larger audience and increase your following.

Instagram is the 7th most visited website in the world.

Instagram is not just one of the most popular social media platforms, but it is also one of the most popular web domains.

60% of the user base of Instagram consists of 18–34-year-old users.

Instagram is very popular amongst youngsters and young adults. It is the perfect platform for young brands as most users were born after 1988.

Instagram is Gen-Z’s favourite social media platform.

Gen-Z is a term used for people born between 1997 and 2012. Instagram is the most popular social media platform amongst Gen-Z users. If your target audience consists of people around this age group, Instagram is the place to advertise your business for optimal results.

Instagram has the highest penetration in Brunei.

When it comes to countries with the highest percentage of the population using Instagram, Brunei has everyone beat. A shocking 92% of the total population of Brunei uses Instagram, making Instagram a top marketing platform for businesses catering to Brunei as most of the nation is active on the social media giant.

Instagram Business Statistics

With a large majority of businesses and brands being active on the platform, there is no doubt that Instagram helps companies grow their reach massively. The recent shift to Instagram by brands has confirmed that having an Instagram handle is essential for a business to scale well in current times.

Roughly 80% of Instagram users follow at least one business or brand.

Instagram has provided marketing agencies with a simple way to get reach for their products. Since 4 out of 5 users follow a business or brand’s profile, Instagram is a mecca for advertisers as they can successfully promote their brands on the platform cost-effectively.

200 million users and 25 million business profiles visit at least one business profile daily.

Being a business on Instagram, you have the opportunity to reach out to 200 million individuals and 25 million businesses each day. This sort of reach is hard to achieve with any other advertisement strategy in our time.

96% of fashion brands have Instagram handles.

Instagram has provided the opportunity to become famous to many modern fashion influencers. This has also made Instagram a top platform to showcase fashion and gain a cult following for your fashion brand. These days, having an Instagram handle is almost necessary for a fashion brand to gain market share.

Instagram accounts for roughly 25% of the total advertising revenue earned by Facebook.

Since Facebook acquired Instagram from its original owners, Instagram has been responsible for 25% of the total advertising revenue for the company. This shows what Instagram can do in the future as an advertising platform.

Instagram has an engagement rate of 2.2%

Instagram boasts a high engagement rate amongst social networking sites of 2.2%. In comparison, Facebook has a total engagement rate of 0.22%, much lower than Instagram. These numbers mean that people who use Instagram are less likely to scroll through your posts aimlessly.

Instagram Reels Statistics

Instagram Reels is a new feature launched by Instagram in August 2020. Since its launch, it has shown incredible results in keeping the users hooked to the app. Reels is one of the strongest competitors for the short video-sharing giant, TikTok. Since its launch, reels have proven to be a better way to get a larger following for many Instagram profiles, as people can start binge-watching random reels and stumble upon your reel. Here are some statistics about this widely successful feature:

Instagram Reels can be up to 60 seconds long.

The maximum time allowed for an Instagram reel is one minute. This is to ensure that the videos are short and engaging. Reels have a lower time limit than normal videos as this encourages content creators to make videos that are concise and eye-catching.

Instagram Reels has the highest engagement among its competitors.

Users spend the most time on Instagram in a single session compared to other short video-sharing apps. The average time spent by users is 53 minutes per session. This means that your advertisements are more likely to be seen by a user on Instagram than on other short-video sharing apps.


Businesses have started investing eagerly into their Instagram reels marketing campaigns due to the unmatched exposure it can help them achieve. Using a professional video editor to edit your reels will lead to a high-quality video which will help you get more reach for your profile. 

We hope that this list of Instagram statistics will help you understand the importance of Instagram for modern businesses. If you use Instagram strategically, you can efficiently grow your business and expand your customer base organically without having to create business account after business account in hopes of success.

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