Influencer marketing with The G.O.A.T: Ronaldo vs Messi
It’s 1970. The Mexico World Cup quarter final, Brazil vs Peru. Kick off is postponed, Pelé – the greatest soccer player of all time* – kneels to tie his shoelace. It takes 42 seconds. 42 seconds! The camera zooms in for a close up. GOAL! Puma, shoots and scores. Sales increased by over 300%. It’s …
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