Email Marketing Services Compared ,focusing more on Email Marketing Services has a positive feedback to any ‘small’ business, applying this simple low-cost services is success.
You’ve been sending out emails to your list of around 50-200 recipients that you’ve built up over the last few months, but Outlook isn’t quite cutting it anymore. Sometimes your emails get lost in the void that is spam folders, and then there was that one time you accidentally CC’d instead of BCCing! That sadly caused a few unsubscribes, which, of course, had to be removed manually.
There must be a better way, right?
The following is an in-depth comparison of the best email marketing service providers money can buy. The aim is to help you choose the perfect solution for your individual needs. This factors in things like pricing, ease of use, overall functionality, email designs and templates, and what type of user can benefit the most from using a particular tool over the other.
It might be time to try out a more professional email tool. But wait, before you cry out ‘professional = expensive’, there are actually a bunch of free email marketing services that can do the job well. No more spam surprises and no more embarrassing personal data breaches.
So who are these free email marketing services we speak of?
Handy Email Marketing Service table!
| PROVIDER | WHAT’S INCLUDED FOR FREE? | COMMENTS |
|---|---|---|
MailerLite | 1,000 subscribers12,000 emails p/mAutomations, landing pages and reports | MailerLite offer a decent amount of features on its free plan. This includes autoresponders, sophisticated webforms, (limited) reporting and email support. There are only basic structural templates included, however. |
MailChimp | 2,000 subscribers10,000 emails p/mReportingList managementMobile features | Similar to MailerLite, you have restricted features available on the free account (e.g. advanced segmentation and delivery by time-zone). But you still have a more generous subscriber amount, and it’s just as user-friendly. And most importantly, you can’t use their email or chat support. There’s also a small ad banner in each email you send. |
| Sender | 2,500 subscribers15,000 emails p/mAutoresponders + transactional emailsPush notificationsForms | This simple and easy-to-use email marketing tool includes a sizeable sending allowance and some handy extras like automations and push notifications. |
| Omnisend | 15,000 emails p/m3 forms/landing pagesA/B testingWebsite tracking | Aside from a sizeable sending allowance, the free plan of this ecommerce-focused tool also comes with a lot of cool extras, including A/B testing and website tracking. There is a daily cap of 2,000 emails. |
SendPulse | 500 subscribers15,000 emails p/mWeb push notificationsTransactional emailsBasic autoresponders | A large sending allowance and some unique messaging features make SendPulse’s free plan a top option for multichannel marketers. |
| Moosend | 1,000 subscribersUnlimited emailsAll features includedNo Moosend branding in emails | In terms of extras, this is probably one of the more generous free plans we’ve seen, with access to all areas of the tool. It’s also the only tool we’ve that doesn’t include its own branding in your emails. |
EmailOctopus | 2,500 subscribers10,000 emailsStats for 30 days only | A refreshingly simple newsletter software with very low prices. Doesn’t have a whole load of features but what it does, it does well. You can integrate it with numerous other tools through Zapier. |
| HubSpot | 1million subscribers2,000 emails p/mCRMWebforms | HubSpot’s free plan is slightly limited in terms of emails, as you have a monthly sending limit of just 2,000. They are, however, pretty generous with subscribers and CRM features. Their branding is present in all emails. |
| Sendinblue | Unlimited subscribers9,000 emails p/mWebformsBasic reporting | Sendinblue’s free plan is a little more restricted in terms of emails. You can have up to 9,000 p/m, but there is also a daily limit of 300. You also have their branding present in all emails. |
| Mailjet | Unlimited subscribers6,000 emails p/mReporting | Similar to Sendinblue, Mailjet have a sending limit on their free plan, and a daily limit of only 200 emails. |
Benchmark | Unlimited subscribers250 emails p/mWebformsList managementBasic A/B testing | Thought the free plan includes unlimited subscribers, with an allowance of 250 emails/month, you won’t be able to do much. (Review) |
| MoonMail | 2,000 subscribers300 emails p/mBasic supportList segmentation | This Amazon-powered email service is disappointingly stingy in their free plan, with a limit of just 300 emails per month and 1 campaign per day. |
| CleverReach | 250 subscribers1,000 emails p/mReportingWebforms | CleverReach’s free allowance is pretty limited when you compare it to other newsletter services. There is also a small ad in your outgoing emails that can’t be removed. (Review) |
YMLP | Unlimited subscribers1,000 email p/m | YMLP (Your Mailinglist Provider) is threadbare in both form and function. The design looks as if it’s a relic from the 90s, and you’ll need to be versed in HTML, or have a designer handy, to get something useful from the editor. |
Email Marketing Services Compared ,with the above table, you can see that it’s perfectly possible to use a free newsletter creator for your small business needs, at least up to a certain point, depending on how big your dreams (a.k.a. contact lists) become.
1. HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance ,Email Marketing Services Compared.
2. Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
3. Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences ,Email Marketing Services Compared.
4. Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
5. SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
6. Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch and the dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
7. Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, because where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
8. MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. And In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more Email Marketing Services Compared .
9. Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
10. Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails ,Email Marketing Services Compared.
“Frequently Asked Questions”
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